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Highlights > Recent Additions > Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

Retail Management: A Strategic Approach
Author(s) : Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee
Publisher : Pearson
Pub. Date : Oct 2017
Edition : 13th
Format : Softcover
ISBN-10 : 0133796965
ISBN-13 : 9780133796964
IE ISBN : 1292214678 / 9781292214672
Subject(s) : Business & Economics
For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $44.00

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