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Highlights > Recent Additions [Page 2] > Strategic Management: Concepts

Strategic Management: Concepts

Strategic Management: Concepts
Author(s) : Frank Rothaermel
Publisher : McGraw-Hill
Pub. Date : Jan 2016
Edition : 3rd
Format : Softcover
ISBN-10 : 1308872062
ISBN-13 : 9781259420474
IE ISBN : 9813151161 / 9789813151161
Subject(s) : Business & Economics
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $55.00

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