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Highlights > Recent Additions [Page 2] > Selling: Building Partnerships

Selling: Building Partnerships

Selling: Building Partnerships
Author(s) : John Tanner, Stephen Castleberry
Publisher : McGraw-Hill
Pub. Date : Feb 2018
Edition : 10th
Format : Softcover
ISBN-10 : 1260141217
ISBN-13 : 9781260141214
IE ISBN : 1260084779 / 9781260084771
Subject(s) :
Selling: Building Partnerships, Tenth Edition remains the most innovative textbook in sales, featuring distinct role-plays, mini-case studies, and a focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies that address customer needs, buyer social styles, and other relationship needs and strategies. This approach is followed by a thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. The text’s emphasis on value creation makes it applicable for students who may not be interested in a sales career. As has been true of every edition since the first, the integration of ethics continues to be emphasized.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $43.00

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