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Highlights > Recent Additions [Page 2] > Marketing


Author(s) : Roger A. Kerin, Steven W. Hartley
Publisher : McGraw-Hill
Pub. Date : Feb 2018
Edition : 14th
Format : Softcover
ISBN-10 : 1260574687
ISBN-13 : 9781260574685
IE ISBN : 1260092119 / 9781260092110
Subject(s) : Business & Economics
Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors’ innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $65.00

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