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Highlights > Recent Additions [Page 2] > Crafting and Executing Strategy: Concepts and Cases

Crafting and Executing Strategy: Concepts and Cases

Crafting and Executing Strategy: Concepts and Cases
Author(s) : Arthur Thompson Jr, Margaret Peteraf, John Gamble, A. Strickland III
Publisher : McGraw-Hill
Pub. Date : Jan 2019
Edition : 22nd
Format : Softcover
ISBN-10 : 1260157180
ISBN-13 : 9781260157185
IE ISBN : 1260565742 / 9781260565744
Subject(s) : Business & Economics
Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $59.00

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