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Highlights > Recent Additions [Page 3] > Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism
Author(s) : Philip T. Kotler, John T. Bowen, James Makens, Seyhmus Baloglu
Publisher : Pearson
Pub. Date : Apr 2016
Edition : 7th
Format : Softcover
ISBN-10 : 0134151925
ISBN-13 : 9780134151922
IE ISBN : 1292156155 / 9781292156156
Subject(s) : Business & Economics
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $56.00

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