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Highlights > Recent Additions [Page 5] > ENTREPRENEURSHIP: The Art, Science, and Process for Success

ENTREPRENEURSHIP: The Art, Science, and Process for Success

ENTREPRENEURSHIP: The Art, Science, and Process for Success
Author(s) : Charles E Bamford, Garry D. Bruton
Publisher : McGraw-Hill
Pub. Date : Jan 2018
Edition : 3rd
Format : Softcover
ISBN-10 : 1260574385
ISBN-13 : 9781260574388
IE ISBN : 1260085368 / 9781260085365
Subject(s) : Business & Economics
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:

The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business.

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $57.00

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