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Shop By Subject > Business & Economics [Page 186] > Managerial Economics & Business Strategy

Managerial Economics & Business Strategy

Managerial Economics & Business Strategy
Author(s) : Michael Baye, Jeff Prince
Publisher : McGraw-Hill
Pub. Date : Jun 2016
Edition : 9th
Format : Softcover
ISBN-10 : 1260044297
ISBN-13 : 9781260044294
IE ISBN : 1259251381 / 9781259251382
Subject(s) : Business & Economics
This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal–agent problems, raising rivals’ costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


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