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Strategic Management: A Competitive Advantage Approach, Concepts & Cases | ||||
  | Author(s) : Fred R. David, Forest R. David | |||
| Publisher : Prentice Hall | ||||
| Pub. Date : Apr 2014 | ||||
| Edition : 15th | ||||
| Format : Softcover | ||||
| ISBN-10 : 0133908550 | ||||
| ISBN-13 : 9780133908558 | ||||
| IE ISBN : 1292016892 / 9781292016894 | ||||
| Subject(s) : Business & Economics | ||||
| For undergraduate and graduate courses in strategy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. | ||||
This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition. | ||||
| Price : $48.00 | ||||
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