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Highlights > Recent Additions > Communication: Principles for a Lifetime

Communication: Principles for a Lifetime

Communication: Principles for a Lifetime
Author(s) : Steven A. Beebe, Susan J. Beebe, Diana K. Ivy
Publisher : Pearson
Pub. Date : Feb 2015
Edition : 6th
Format : Softcover
ISBN-10 : 0133753824
ISBN-13 : 9780133753820
IE ISBN : 1292102861 / 9781292102863
Subject(s) : Communication & Media
For courses in Introduction to Communication that take a mainstream rather than a survey approach

A five-principles approach that helps students build practical communication skills Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The sixth edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills — in the course and beyond.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $45.00

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