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Highlights > Recent Additions > International Business: The New Realities

International Business: The New Realities

International Business: The New Realities
Author(s) : S. Tamer Cavusgil, Gary Knight, John Riesenberger
Publisher : Pearson
Pub. Date : Jan 2016
Edition : 4th
Format : Softcover
ISBN-10 : 0134324838
ISBN-13 : 9780134324838
IE ISBN : 1292152834 / 9781292152837
Subject(s) : Business & Economics / Accounting & Finance
For courses in Business.

International Business: A Millennial Approach

International Business: The New Realities caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial readers and builds on their goals to help them obtain successful careers in international business.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $45.00

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