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Highlights > Recent Additions > E-Commerce: Business, Technology, Society

E-Commerce: Business, Technology, Society

E-Commerce: Business, Technology, Society
Author(s) : Kenneth C Laudon, Carol Guerico Traver
Publisher : Prentice Hall
Pub. Date : Jan 2008
Edition : 4th
Format : Softcover
ISBN-10 : 0136006450
ISBN-13 : 9780136006459
IE ISBN : 0135009324 / 9780135009321
Subject(s) : Computer Science & Technology
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $41.00

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