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Highlights > Recent Additions > Basic Marketing Research: A Decision-Making Approach

Basic Marketing Research: A Decision-Making Approach

Basic Marketing Research: A Decision-Making Approach
Author(s) : Naresh K Malhotra
Publisher : Prentice Hall
Pub. Date : Nov 2008
Edition : 3rd
Format : Softcover
ISBN-10 : 0136037909
ISBN-13 : 9780136037903
IE ISBN : 0132460815 / 9780132460811
Subject(s) : Business & Economics / Computer Science & Technology / Sociology
For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $60.00

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