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Highlights > Recent Additions > Public Relations Writing: The Essentials of Style and Format

Public Relations Writing: The Essentials of Style and Format

Public Relations Writing: The Essentials of Style and Format
Author(s) : Thomas H. Bivins
Publisher : McGraw-Hill
Pub. Date : Aug 2007
Edition : 6th
Format : Softcover
ISBN-10 : 0073511927
ISBN-13 : 9780073511924
IE ISBN : 0071101837 / 9780071101837
Subject(s) : Business & Economics / Communication & Media / Reference
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $30.00

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