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Highlights > Recent Additions > Communication Theories: Origins, Methods and Uses in the Mass Media

Communication Theories: Origins, Methods and Uses in the Mass Media

Communication Theories: Origins, Methods and Uses in the Mass Media
Author(s) : Werner J. Severin, James W. Tankard Jr.
Publisher : Addison Wesley
Pub. Date : Mar 2009
Edition : 5th
Format : Softcover
ISBN-10 : 0801333350
ISBN-13 : 9780801333354
IE ISBN : 0205727263 / 9780205727261
Subject(s) : Communication & Media / Reference / Sociology
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $34.00

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