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Highlights > Recent Additions > Modern Competitive Strategy

Modern Competitive Strategy

Modern Competitive Strategy
Author(s) : Gordon Walker
Publisher : McGraw-Hill
Pub. Date : Mar 2009
Edition : 3rd
Format : Softcover
ISBN-10 : 0073381381
ISBN-13 : 9780073381381
IE ISBN : 0071276335 / 9780071276337
Subject(s) : Business & Economics
Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $35.00

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