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Highlights > Recent Additions > Dynamics of Mass Communication: Media in Transition

Dynamics of Mass Communication: Media in Transition

Dynamics of Mass Communication: Media in Transition
Author(s) : Joseph Dominick
Publisher : McGraw-Hill
Pub. Date : Apr 2010
Edition : 11th
Format : Softcover
ISBN-10 : 0073378887
ISBN-13 : 9780073378886
IE ISBN : 0071221468 / 9780071221467
Subject(s) : Communication & Media / Reference
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $42.00

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