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Highlights > Recent Additions > Kleppner’s Advertising Procedure

Kleppner’s Advertising Procedure

Kleppner’s Advertising Procedure
Author(s) : Karen King, Ron Lane, Tom Reichert
Publisher : Prentice Hall
Pub. Date : Jan 2010
Edition : 18th
Format : Softcover
ISBN-10 : 0136110827
ISBN-13 : 9780136110828
IE ISBN : 0132465515 / 9780132465519
Subject(s) : Business & Economics / Accounting & Finance
Kleppner?s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.

Background of Today?s Advertising; Roles of Advertising; Brand Planning and the Advertising Spiral; Target Marketing; The Advertising Agency, Media Services, and Other Services; The Advertiser?s Marketing/Advertising Operation; Media Strategy; Using Television; Using Radio; Using Newspapers; Using Magazines; Out-of-Home Advertising; Digital and Direct-Response Advertising; Sales Promotion; Research in Advertising; Creating the Message; The Total Concept: Words and Visuals; Print Production; Video and the Commercial; The Radio Commercial; Trademarks and Packaging; The Complete Campaign; International Advertising; Economic, Social, and Legal Effects of Advertising

MARKET: For account and/or creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $57.00

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