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Highlights > Recent Additions > Management of Electronic Media

Management of Electronic Media

Management of Electronic Media
Author(s) : Alan B. Albarran
Publisher : Wadsworth
Pub. Date : Feb 2009
Edition : 4th
Format : Softcover
ISBN-10 : 0495569429
ISBN-13 : 9780495569428
IE ISBN : 0495571377 / 9780495571377
Subject(s) : Business & Economics / Communication & Media
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $27.00

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