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Highlights > Recent Additions > Mass Media Research: An Introduction

Mass Media Research: An Introduction

Mass Media Research: An Introduction
Author(s) : Joseph R. Dominick, Roger D. Wimmer
Publisher : Wadsworth
Pub. Date : Apr 2010
Edition : 9th
Format : Softcover
ISBN-10 : 143908274X
ISBN-13 : 9781439082744
IE ISBN : 1439083924 / 9781439083925
Subject(s) : Business & Economics / Communication & Media / Reference
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $35.00

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