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Highlights > Recent Additions > The Cultural Dimension of International Business

The Cultural Dimension of International Business

The Cultural Dimension of International Business
Author(s) : Gary Ferraro
Publisher : Prentice Hall
Pub. Date : Aug 2009
Edition : 6th
Format : Softcover
ISBN-10 : 0205645283
ISBN-13 : 9780205645282
IE ISBN : 0205747337 / 9780205747337
Subject(s) : Business & Economics / Sociology
For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.

This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $32.00

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