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Highlights > Recent Additions > Media/Impact: An Introduction to Mass Media

Media/Impact: An Introduction to Mass Media

Media/Impact: An Introduction to Mass Media
Author(s) : Shirley Biagi
Publisher : Wadsworth
Pub. Date : Apr 2009
Edition : 9th
Format : Softcover
ISBN-10 : 0495571466
ISBN-13 : 9780495571469
IE ISBN : 1439041970 / 9781439041970
Subject(s) : Business & Economics / Communication & Media / Reference / Sociology
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, introduces students to today’s converged mass media--its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider’s look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $47.00

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