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Highlights > Recent Additions > Mass Communication Theory: Foundations, Ferment, and Future

Mass Communication Theory: Foundations, Ferment, and Future

Mass Communication Theory: Foundations, Ferment, and Future
Author(s) : Stanley J. Baran, Dennis K. Davis
Publisher : Wadsworth
Pub. Date : Mar 2011
Edition : 6th
Format : Softcover
ISBN-10 : 0495898872
ISBN-13 : 9780495898870
IE ISBN : 049590290X / 9780495902904
Subject(s) : Business & Economics / Communication & Media / Reference
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry’s future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $35.00

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