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Highlights > Recent Additions > Public Relations: The Profession and the Practice

Public Relations: The Profession and the Practice

Public Relations: The Profession and the Practice
Author(s) : Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
Publisher : McGraw-Hill
Pub. Date : Jul 2011
Edition : 4th
Format : Softcover
ISBN-10 : 0073512052
ISBN-13 : 9780073512051
IE ISBN : 0071315780 / 9780071315784
Subject(s) : Business & Economics / Communication & Media
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $37.00

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