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Highlights > Recent Additions > Strategic Management: Concepts

Strategic Management: Concepts

Strategic Management: Concepts
Author(s) : Frank Rothaermel
Publisher : McGraw-Hill
Pub. Date : Feb 2012
Edition : 1st
Format : Softcover
ISBN-10 : 0077324455
ISBN-13 : 9780077324452
IE ISBN : 0071317929 / 9780071317924
Subject(s) : Business & Economics
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $40.00

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