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Highlights > Recent Additions > Media of Mass Communication

Media of Mass Communication

Media of Mass Communication
Author(s) : John Vivian
Publisher : Allyn & Bacon
Pub. Date : Feb 2012
Edition : 11th
Format : Softcover
ISBN-10 : 0205029582
ISBN-13 : 9780205029587
IE ISBN : 0205876455 / 9780205876457
Subject(s) : Communication & Media
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $45.00

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