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Highlights > Recent Additions > Business and Administrative Communication

Business and Administrative Communication

Business and Administrative Communication
Author(s) : Kitty Locker, Donna Kienzler
Publisher : McGraw-Hill
Pub. Date : Feb 2012
Edition : 10th
Format : Softcover
ISBN-10 : 0073403180
ISBN-13 : 9780073403182
IE ISBN : 0071317953 / 9780071317955
Subject(s) : Business & Economics / Communication & Media
The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.

Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students? attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students? academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author?s reputation as a contributor to this field of study lends an even greater element of ?teachability? and relevance to this market-leading title.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $38.00

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