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Highlights > Recent Additions > New New Media

New New Media

New New Media
Author(s) : Paul Levinson
Publisher : Pearson
Pub. Date : Aug 2012
Edition : 2nd
Format : Softcover
ISBN-10 : 0205865577
ISBN-13 : 9780205865574
IE ISBN : 0205927327 / 9780205927326
Subject(s) : Computer Science & Technology / Communication & Media
Discusses how ?new new media? are transforming our culture

Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging ? these and other ?new new media? are used by hundreds of millions worldwide and are transforming just about every aspect of our culture from the way we elect presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations.

New new media, as opposed to the traditional ?new media? of email and websites, allow and encourage all consumers to become producers, readers to become writers and publishers, viewers to become performers - and have engendered such worldwide movements as The Arab Spring, The Tea Party, and Occupy Wall Street. This catalytic feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are undergoing the most profound changes since the advent of the alphabet and the printing press.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $25.00

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