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Highlights > Recent Additions > Managerial Economics: Foundations of Business Analysis and Strategy

Managerial Economics: Foundations of Business Analysis and Strategy

Managerial Economics: Foundations of Business Analysis and Strategy
Author(s) : Christopher Thomas, S. Charles Maurice
Publisher : McGraw-Hill
Pub. Date : Jan 2013
Edition : 11th
Format : Softcover
ISBN-10 : 0078021715
ISBN-13 : 9780078021718
IE ISBN : 1259071510 / 9781259071515
Subject(s) : Business & Economics
The goal of Thomas and Maurice?s Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.

Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $50.00

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