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Highlights > Recent Additions > Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism
Author(s) : Philip R Kotler, John T. Bowen, James Makens
Publisher : Prentice Hall
Pub. Date : Mar 2013
Edition : 6th
Format : Softcover
ISBN-10 : 0132784025
ISBN-13 : 9780132784023
IE ISBN : 0133382125 / 9780133382129
Subject(s) : Business & Economics
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $55.00

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