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Highlights > Recent Additions > International Business: The New Realities

International Business: The New Realities

International Business: The New Realities
Author(s) : S. Tamer Cavusgil, Gary Knight, John Riesenberger
Publisher : Prentice Hall
Pub. Date : Jun 2011
Edition : 2nd
Format : Softcover
ISBN-10 : 0132622734
ISBN-13 : 9780132622738
IE ISBN : 0132453274 / 9780132453271
Subject(s) : Business & Economics / Accounting & Finance
An innovative and engaging learning system for International Business.

Based on the authors? collective teaching and working experience?as well as discussions with hundreds of practitioners, students, and faculty?International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos.

To reflect the major changes that have occurred in the global marketplace?due to the financial crisis, and change in dynamic among international business participants?this edition now includes extensive new and updated material.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $41.00

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