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Highlights > Recent Additions > Market-Based Management (PNIE)

Market-Based Management (PNIE)

Market-Based Management (PNIE)
Author(s) : Roger Best
Publisher : Pearson
Pub. Date : Jul 2013
Edition : 6th
Format : Softcover
ISBN-10 : 0130387754
ISBN-13 : 9780130387752
IE ISBN : 1292020393 / 9781292020396
Subject(s) : Business & Economics
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $44.00

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