| Highlights > Recent Additions > Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability |
Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability |
 | Author(s) : Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford |
| Publisher : Pearson |
| Pub. Date : Jan 2017 |
| Edition : 15th |
| Format : Softcover |
| ISBN-10 : 013452215X |
| ISBN-13 : 9780134522159 |
| IE ISBN : 129222729X / 9781292227290 |
| Subject(s) : |
For courses in Strategic Management and Business Policy.
Utilize a Strategic Management Model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well researched and practically crafted lesson. Also included is a new chapter on Global Strategy.
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This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
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| Price : $47.00 |
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