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Highlights > Recent Additions > International Marketing

International Marketing

International Marketing
Author(s) : Philip R. Cateora, John Graham, Mary C Gilly
Publisher : McGraw-Hill
Pub. Date : Feb 2019
Edition : 18th
Format : Softcover
ISBN-10 : 1260665534
ISBN-13 : 9781260665536
IE ISBN : 1260547876 / 9781260547870
Subject(s) : Business & Economics
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $55.00

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