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Highlights > Recent Additions > Entrepreneurial Small Business

Entrepreneurial Small Business

Entrepreneurial Small Business
Author(s) : Jerry Katz, Richard Green
Publisher : McGraw-Hill
Pub. Date : Apr 2010
Edition : 3rd
Format : Softcover
ISBN-10 : 0073381578
ISBN-13 : 9780073381572
IE ISBN : 0071220941 / 9780071220941
Subject(s) : Business & Economics / Accounting & Finance
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $45.00

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